After spending a decade working in London and India, having undertaken extensive global travel and exposure to business functions beyond his industry, Varun went to the Himalayas to escape the concrete jungle & the monotony of the mundane corporate world.. and that, where the beauty of Pashmina got to him. And so it was - after all the exploration, travel and business development that he had done, he fell in love with something that was right there at home, in India, at Kashmir.
The splendor of the art so luxurious and pure, mesmerized him such, that he decided that taking this Art to the world is what he was perhaps destined to do.
The art of Pashmina weaving & embroidery filled him with such passion, that he left behind everything he had known in his field & started on his new adventure of filling the void in his heart that an entire decade in the corporate world couldn't fill. An adventure, that would soon change not only the rest of his life & those of others involved with him with a Vision to Ming about a positive change in the economic condition of an entire Indian State!
And that, is where the true journey of Pashmina.com began..
The Artisans being the soul of Pashmina & with a focus to merchandise the indigenous pashmina on the global platform, Varun started interacting with the locals and built a community of 100 Artisan families who were honest & loyal to the Art & Cashmere.
Their love for the art of pashmina weaving was so compelling that Varun till date feels inspired to transform their world to match it to the world that only exists in their hearts.
Pashmina.com is an outcome of that inspiration, starting as a dream & blossoming into an enterprise that gives back 5% of its proceeds towards Education & Development of the families & the overall society. It is also the first and the largest online pashmina seller in the World to have quality assurance certification for all of its pieces.