‘Light, soft and warm, Pashmina is world-famous but the process of creating it is long and tedious’
Ever imagined a fabric so fine that wrapping it around you feels warm, weightless and luxurious all at the same time? Appropriately known as the “soft gold of Asia” or the “diamond fabric”, the Art of Royals, which goes by the name Pashmina or Cashmere in the western world, has been around over more than five centuries. From being draped by the European nobility to now being the ultimate fashion accessory, this ancient art has gone through a whirlwind of a ride in the last few decades.
There’s a flood of fast fashion today and most brands have jumped on to this bandwagon. The focus is much more on variety than the quality aspect and some of the biggest names are feeding this trend. Even when it comes to Cashmere, most brands are selling “affordable cashmere products” in the name of machine-made and blended varieties. Since Cashmere is regal and a symbol of opulence, consumers (because of the lack of awareness) go in for such tall claims and later pay a heavy price for their choices.
This is where we’ve stepped in to revive the lost glory of Cashmere. This royal art has its roots in the picturesque valleys of Kashmir and for us, maintaining its pristine beauty is paramount. At Pashmina.com, we believe in the adage ‘less is more’ and propagate sustainable luxury through all our offerings. Each of our products is painstakingly hand-crafted and hand-embroidered by the gifted artisans of the land of Kashmir. It might baffle you that some of the most exquisite designs take several years to create; it is no child’s play. Our portfolio of products showcases the rich legacy of this art as narrated by the Kashmiri weavers, seekers and keepers of Pashmina.
Weaving a pashmina is a labour of love, it is a process that requires high levels of patience and perseverance. Centuries ago, it was the Kashmiri herders who discovered the soft under-fleece of the Changthangi or capra hircus goats. Interestingly, these goats grow this dense fibre to keep themselves warm in the cold climes of Ladakh. During spring, the herders comb this hair or collect it when they shed this undercoat to make some of the most opulent masterpieces ever heard of. The ethereal beauty of the land reflects in every single piece that tells stories; the stories of blood, sweat and toil. You’ve got to see it to believe it!
For a piece so timeless and which is a repertoire of rich history, we believe that it should stand the test of time. Because of all the efforts that go towards quality assurance, each of our pieces – pashmina shawls, pashmina hijabs, stoles & pashmina scarves, wraps – go through stringent testing by the Crafts Development Institute, which is under the aegis of the Ministry of Textiles, Government of India. Here, the piece goes through a quality check at the Institute’s pashmina lab, the first-ever in India, to get certified. In fact, this is the case with all our pieces, so that the customer knows that he’s made the right office. We follow the highest standards of quality and live by the principles of authenticity and credibility.
Our brand is in every way committed to preserving its limitless heritage and we ensure sustainable methods are adopted. Our hand-embroidered pieces or even the plain and magic weaves are no less than a collector’s item! They are splendid and intricately woven!
Though the art of Cashmere has a rich history, it is the artisans who are the real stars. They painstakingly create masterpieces that reflect the highest level of craftsmanship. Our brand believes in rewarding these craftsmen for their exquisite work by empowering them and helping them in their growth. We contribute $10 from every sale towards the upliftment of women artisans and educating their children.
The artisans’ craftsmanship reflects in our bouquet of offerings, from classic to timeless and from contemporary to trendy, right from the shawls to the stoles and scarves as well as the hijabs. To cater to varied tastes of our consumers, there are also hand-crafted pure cashmere stoles, which are hand-woven on wooden looms. One can opt for the solids, the funky ombres; the beautiful Swarovski & Chantilly laces or the classic embroidered ones. There are also handmade cashmere scarves and hijabs. Our pashmina collection also extends to throws and blankets that are luxurious in feel and are available in neutral tones. These products serve as the perfect gifts for all occasions, be it weddings, anniversaries, birthdays or just as a symbol of affection.